Analyzing Our New President’s Political Campaign

Donald Trump, the new president of the United States, did not win the election simply by saying “Hey, I’m running for president, vote for me.” and then quitting. Millions of dollars and campaign techniques were behind the campaign that led Trump to victory. Usually we associate campaigns solely with propaganda, however, there is always a little bit of persuasion and propaganda behind any campaign.

Yes, propaganda is defiantly the prominent form that is apparent when it comes to any political campaign. However, we saw some persuasion taking place as well during the presidential election. For example, Trump recently stated that he will not be accepting a penny of the salary that goes along with being the president of the United States. If we analyze his campaign from the informational objective, we see a lot of propoganda showing itself. For example, he relied on name calling and used fallacious warrants. If we look at the motivational objective, the genre behind any campaign is generally a romantic type, simply because we only think of the president to be one person who runs the whole country (even though it is multiple people who are in office). The behavioral objective behind this successful campaign was defiantly for him to get every American to be on his side (obviously, this is not possible, but it is the desired outcome). The target audience has basically split into two polar opposite sides, the people who have reacted very negatively to his election and the people who are extremely happy he won.


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